What Businesses Need to Know About Connecting With Followers for Better Engagement

One of the main advantages of social media is that it allows businesses to have a more personal connection with their consumers. That, of course, is just in theory. Unfortunately, far too many companies squander this opportunity. The result of this is lacklustre engagement and perhaps, even followers leaving the account after a while.

So, do you feel like your business just can’t seem to form close connections with followers? The good news is that there are several tactics that can turn this situation around for you. Include these in your marketing plan and you should be able to see a discernible uptick in engagement. Here is what you should do:

Make Time for Your Followers

If you are like most companies, then you have a posting schedule all figured out. Thus, you know when it is time to create content and when you need to post it. What many businesses fail to do, though, is to set aside time for interacting with their followers. As a result, any communication that you do have with your consumers tends to be rushed or unplanned.

This is why the first thing that you need to do is to actually make time for comments and queries. If there is just a single person running the account, for instance, you may need to do this at the beginning of every work day. If you have a slightly larger team at your disposal, you may be able to respond to your followers immediately.

Figure Out What Your Followers Want

A more subtle way to connect with your followers is to figure out what they want and give it to them – at least in the form of posts and tweets. The trick, of course, is figuring out just what it is that kind of content your followers are into. The easiest way to do this is to hire social media experts.

Understand, there are individuals at companies like Shout Social Media Agency whose sole purpose is to determine what your followers like. They do this by auditing your current online presence and identifying what works. Furthermore, they look at various trends and determine just how compatible these are with your brand. As such, they are much better equipped to tell you how you should proceed in the future.

In case you are wondering why you should be making all of this effort, the answer is simple. The social media landscape is large and at any given moment, your followers are looking at content from dozens or more other accounts. Therefore, if you aren’t producing content that they like, you can guarantee that they will not be engaging with your account.

Include Colloquial Tactics

Since you run a business, you may be tempted to stick with formal posts and very stiff text. Now, while your posts should always be professional, you may want to take a more laidback approach with the language you are using. These days, people are a lot more used to including pop culture elements in their wording and posts.

This is something that you should certainly think about doing, particularly when you are commenting or responding to followers. You will then be able to approach your followers with a more relaxed air, encouraging them to start or continue a dialogue with your account.

So, what are the elements that you can rely on? Well, emojis, GIFs, and memes tend to be rather popular and are simple to use. Just remember to make sure that anything that you are using is appropriate both for the situation as well as in terms of content.

Request User-Generated Content

One of the best ways to make people feel more comfortable with your business account is to hand a little bit of the power over to them. Don’t worry, this doesn’t mean that you actually have to relinquish control over your account. Rather, it is about requesting user-generated content from the people that follow you.

If you want to connect with your followers, you need to make it seem that your brand is genuine. So, rather than posting images of models with your products, why not let your customers do the advertising for you? Not only is it cost-effective, but when your followers see “real” people using their products, they will be more trusting in your brand. This will automatically lead to better engagement, especially through more user-generated content.

Although connecting with your followers as a business may seem improbable, it actually isn’t. All of the strategies here will make it a great deal easier for you to truly engage with your audience.

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